The REACHology.club is a community for founders who have already proven they're serious. If you've made it through your first year in business, you're invited to join other founders committed to becoming more visible, more trusted, and more recommendable. One statistic that has been cited for years is that roughly half of new businesses fail within five years. The exact percentage varies depending on the study and country, but the broader point remains: surviving those early years is difficult. One common contributor to failure is inaquate sales. When you build your brand using the tools and strategies shared here, you stack the statistical probability of success in your favor. In reciprocity, having benefitted from the community and the resources, as your brand grows, you will have the financial capacity for the scaling resources that will have fees to access.